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Episode 172 / June 7, 2022

Building 1000 Cr+ EdTech Platform For Coders ft. GeeksForGeeks

34 min

Episode 172 / June 7, 2022

Building 1000 Cr+ EdTech Platform For Coders ft. GeeksForGeeks

34 min
Listen on

 

On the podcast today, we have with us Sandeep Jain, Founder, GeeksforGeeks. GeeksForGeeks is one of the largest online learning platforms for coding enthusiasts, budding engineers, and anyone involved in the tech domain.

Sandeep is from Firozabad which is 40 kms away from Agra in UP. He studied in a government school before doing his graduation from UP Technical University, Mathura, and masters from IIT Roorkee. In the year 2009, he created a blog with the intent to help engineering students prepare for placements. What started as a blog is today a 1000 Crore+ annual revenue Edtech company with 250+ team members.

Let’s dive deep into his journey from leaving his engineering job to becoming a teacher to 10 Million+ registered ‘Geeks’ from across the world.

Notes –

03:07 – Growing up in Firozabad to growing the love for coding

07:20 – Joining D. E. Shaw & Co after graduation

09:24 – 30% Salary cut in his first Teaching job v/s being a Software Engineer

10:00 – Starting GeeksforGeeks in 2009

16:03 – Hiring the initial team

18:26 – Annual revenue growth to 1000 Crore+

24:12 – Learning the skills and growing in the role of a CEO

30:35 – Growing against well-funded competitors

 

Read the full transcript here:

 

Sandeep 0:02

For 2.5 years of my initial job I was doing it without making any money. And then in 2009, I went for a lower salary. And then continued working more and more on GeeksforGeeks. And again with the teaching job also again for 2.5 years around two years, we were not making any money. So for almost five years, I was just working on this project, and I was not making even a single penny. And there was a time when I was paying a very good amount for the server charges from my teaching salary job. So then I decided to put ads on the site. And so ad revenue grows very slow. The first check I got was 5000 rupees and maybe it was a 1.5 months income. But from this time the revenue started going up and content business also, noting it doesn’t grow very, very fast, but it grows at a good speed if you keep the quality good and if your consumers are happy with you. So 2.5 years did not make any money. Then started with 5000 per month and then kept on growing. And when I left my teaching job, at that moment, I was making more than my teaching salary. So my teaching salary was, at that time, around 70,000 rupees per month and this ad revenue was much higher than that.

 

Siddhartha 1:21

Hi, this is Siddhartha Ahluwalia. Welcome to the 100x Entrepreneur Podcast. Today I have with me Sandeep Jain, founder and CEO of GeeksforGeeks. GeeksforGeeks is a community of 10 million plus registered geeks from around the world. Sandeep is from Firozabad, which is a tier two town 40 kilometers away from Agra in Uttar Pradesh, India. He studied in a government school there, he did his graduation from UP Technical University. Later on, he did his master’s from IIT Roorkee. He also worked in D.E. Shaw as a software developer, and then followed his passion of teaching by becoming an assistant professor in JIIT Noida. While he was working in JIIT Noida from 2009 to 2015. He started GeeksforGeeks.

 

When he quit his job in D.E Shaw in 2009. He jumped into the profession of teaching, doing a nine to five teaching job and on the nights and on the weekend, building his love for teaching online through GeeksforGeeks. His love for teaching inspired him to create a platform which is used today by 22 million developers and aspiring developers monthly from around the world. And he has kept it almost free for developers, so that any tier three, tier four town developer or aspiring developer from India can learn coding and can uplift himself or herself and their family. Welcome Sandeep to the 100x Entrepreneur podcast.

 

Sandeep 3:03

Hi Siddhartha. Thanks for having me here.

 

Siddhartha 3:06

Sandeep would love to go beyond the starting of GeeksforGeeks and to your family background, in Firozabad. Where did you grow up? What did your parents do? And also, how was the environment? And where did you learn the love for coding?

 

Sandeep 3:27

So I’ll first talk about coding. So I started using computer in my first semester of BTech. So I touched the computer for the first time in my BTech. And talking about my background, I grew up in the city of Firozabad, we were four siblings. And my father was a clerk in a government office. And I had seen a really bad quality of teaching. I did my schooling from the municipality school of UP Board, after that the school topper told me there’s something called IIT JEE. So like everybody else, I also went for it and prepared for the IIT JEE exam for two years. And since I was coming from UP board, one year, I took four Hindi to English translations, because most of the popular books are in English. And after two years, I felt heartbroken because I ended up in an engineering college where there was this tier three engineering College, where there was 0% placement.

 

And when I went to this engineering college, I felt a lot of struggle in that college. In fact, my health struggles started, my stomach started having problems because there was too much Academic pressure. And I could see my seniors they were not getting any jobs. For me qualifying the academy itself was very, very difficult. And after four years, there was no job. I was sure that I’m not going to get any job and talking about teaching, I started teaching from schooling itself. I have an elder brother and he was very weak in studies. He’s 1.5 years older than me, so I used to teach him during my school days. And with time, this love for teaching or this passion for teaching became stronger and stronger. Maybe the reason is I’ve seen really poor quality of teaching everywhere, whether it was this school education or this engineering college. So in school education you can imagine Siddhartha, what sort of people, what sort of teachers there are.

 

So even in engineering education, if you talk about Indian engineering education, especially the RTS ranging colleges, so mostly the teachers there are the people who typically could not get any job in a software company, because software companies pay much, much higher. If we leave a few exceptional teachers, there are very few teachers who are just passionate about teaching, they just joined it, because they wanted to do teaching. But mostly the scenario is, I saw my teachers they were preparing for software companies, and they were teaching us. So we’ve seen these problems. And I strongly feel like I can help here. And I can teach better than many other people who have been teaching me and I can improve this whole system.

 

And these stories turned out to be a great way. Because when you’re teaching in an engineering college, when you’re teaching offline, there are many students who are actually not interested. It’s just their parents wanted them to do engineering . But when you’re teaching online, those who search for something, they only come to your platform, those who are seriously interested, they only come to learn from you. So that has been the best part about this case studies and is my teaching journey

 

Siddhartha 6:31

And you did your masters from IIT Roorkee. So it was immediately after your bachelor’s,

 

Sandeep 6:38

I took a break after BTech. I applied everywhere. My first target was to get a job, even if it’s 5000 rupees because I had to make some money after BTech. So I applied for BPOS. I applied for coaching centers. The good thing was I kind of knew that I wanted to do teaching. And so I used to apply for most of the teaching jobs, and I applied for an engineering college for a teaching job. So I did a teaching in Indian College for one year after BTech. And then I went for master’s from IIT Roorkee.

 

Siddhartha 7:10

And which year was this when you completed your Bachelor’s in engineering?

 

Sandeep 7:14

It was 2004 when I completed Bachelors of Engineering, and in 2005, I joined masters. And

 

Siddhartha 7:21

And in 2007, you graduated and you got a job D.E Shaw immediately after your graduation from college.

 

Sandeep 7:27

So IIT Roorkee had a different scene, it was more like 100% placement. I thought I could get this job easily from on campus placements.

 

Siddhartha 7:37

So why did you leave when you had a stable job in 2009? Why did you leave your stable job to go back to teaching where there’s so much struggle, you’re getting underpaid?

 

Sandeep 7:47

That was the toughest decision that I took in my life. I don’t know how I made this decision. I knew I wanted to be a teacher. I remember when companies would come to IIT Roorkee. I used to ask my classmates here, is there a teaching job that can pay you equal to these software companies? So while I was working in D.E Shaw, I was okay. I mean, I was an average employee, I was given this kind of feedback, you’re not in the top, you’re not at the bottom, but I wasn’t enjoying it. So out of sheer instinct, I just decided to leave this software job and went for a teaching job. And I did not know how difficult this decision might become for me, because I did not discuss it with many people. I just resigned and then told everybody in the family among friends. And most of them felt like I was being fired from the show.

 

Most of them believe this way, because my wife even said, I married a software developer not a teacher in a private college. So I somehow followed my sheer instinct and decided to leave their job. And I think I am very fortunate. I followed my instinct of teaching. And this made this decision. Because after I went for this teaching job, I was teaching which was very satisfying and teaching engineering college students and the college where I was teaching, the quality of the students was also good. They were really, if you teach well, they were really happy and they will really join my classes. And not only this, I was getting a lot of time for GeeksforGeeks after five o’clock there was no not any word after I would not have any office work after five o’clock.

 

Siddhartha 9:25

And if you can share, how much percentage your salary was lower in the teaching job when you joined JIIT.

 

Sandeep 9:33

I was getting around I guess 70,000 Something from my software after tax deduction and everything. And when I went for a teaching job, my first check was 50,000 something and I was married by the time and after resignation, my wife told me that we are going to be parents. After one or two days of resignation she came to know that this. Life totally changed for me.

 

Sidhartha 9:59

Do you remember the date that you registered the GeeksforGeeks website and started it on WordPress?

 

Sandeep 10:08

I think I don’t remember the exact date. But I remember the date of publishing the first law. It was 20th March, where we published the first blog on GeeksforGeeks. Domain I registered with my D.E shaw job. I registered during that time, I think one or two months before this publishing only I registered.

 

Siddhartha 10:25

And this date when you published your first blog is 20th March 2009. You are already in your teaching job.

 

Sandeep 10:36

No, at that time, actually, I was with D.E Shaw, so I started GeeksforGeeks with D.E Shaw only and published a lot of content on weekends during the D.E Shaw job. And that is one reason I could decide that I need to leave this D.E Shaw job and follow this teaching job. Because while I was working with D.E Shaw, although I was not making any money, the blog was getting very very good traffic. And there was no promotion since there was nothing like this, engineering students needed this and there was nothing like this, so they started getting traffic organically and I started getting many thank you emails. So that’s how my decision of leaving the software job and joining the teaching job became a very strong key. Now I can have this thing, although it was not making any money, but I could see that it is going to grow.

 

Siddhartha 11:30

Dear listeners before we dive further into the podcast, I would like to thank our sponsors, Prime Venture Partners. Prime is the first institutional investor in the category creating tech startups like Mfine, Dozee, Planet spark, Niyo. Prime is now investing out of its fourth fund of $120 million. And today we have with us Shripati Acharya Managing Partner Prime. Shripati, when entrepreneurs are looking for money in the company, how do they evaluate the quality of their money?

 

Shripati 12:03

While money itself is a commodity, the people behind it are not. Your investor is also your board member for the life of the company. So the key thing to figure out as a founder is, do you see your investor as a strategic partner with whom you can have critical conversations, founder issues, hiring and firing decisions, acquisitions, partnerships, exit of the company and everything else. And the way to figure that out, is to not only have meaningful conversations with the partner, but also deep reference checks with the portfolio CEOs of that investor.

 

Siddhartha 12:41

Now moving a little forward, when you were leaving your job in D.E Shaw, what kind of traffic was there on this blog and what kind of content you used to publish?

 

Sandeep 12:50

So traffic was not very high. But the speed at which it was growing was really great to see. It was doubling every three months at that time. And the content I was publishing, I was in IIT Roorkee. So I appeared in many top companies, like I appeared in Google, Microsoft, and all the other companies. I applied to some places off campus also. And we had a very good circle, like when you are in IIT, you have these friends who appear for interviews, they talk about the preparation, they tell you what kind of questions the company asked. So with this IIT Roorkee environment, I could get a very good grasp of the expectations of the company. Like what kind of questions they asked and how many rounds they have. And I also appeared in top companies.

 

After Btech I didn’t appear in a single software company, I could not even get a chance to appear for the interview. But after M.tech I could appear in these companies and I got a very good idea. So I used to publish a lot of content around these interview questions. Because we study a lot of things in engineering. And if you see our engineering, when we reach the third year, that’s when we realize that all the subjects we’ve read are of no use. Companies would mainly ask questions from problem solving or DSA. And there are some standard data sectional wardens that all you need to know. And mostly companies are going to ask variations of these standard questions only. So I used to publish only content around those topics.

 

Siddhartha 14:21

And from 2009 to 2015. Can you describe your journey building GeeksforGeeks while you were still in your teaching job?

 

Sandeep 14:31

For 2.5 years of my initial job, I was not making any money. And then in 2009 I went for a lower salary, and then continued working more and more on GeeksforGeeks. And again with the teaching job also good for 2.5 years around two years if we were not making any money, so almost five years, I was just working on this project and I was not making even a single penny and there was a time when I was paying a very good amount to for the server charges from my teaching salary job. So then I decided to put ads on the site. And so revenue from ads grows very slow. The first check I got was 5000 rupees, maybe it was 1.5 months’ income. But from this time the revenue started going up.

 

And in the content business, there is also one more thing, it doesn’t grow very, very fast, but it grows at a good speed if you keep the quality good and different consumers are happy with you. So two months, five years did not make any money. Then started with 5000 rupees per month and then kept on growing. And when I left my teaching job, at that moment, I was making more than my teaching suddenly. So my teaching salary was added to Windows around 70,000 rupees per month. And this ad revenue was much higher than that.

 

Siddhartha 15:45

And you were a single person running the website at GeeksforGeeks, or you had a team when you left your job at JIIT.

 

Sandeep 15:53

So before this JIIT job, I was a single person. But when I decided to do it full time, then I hired two people, then few people joined me in the company,

 

Siddhartha 16:03

But 70,000 rupees per month was really low for you to hire people. So how did you manage to hire people once you came full time in GeeksforGeeks?

 

Sandeep 16:13

As I said, while I was doing the teaching job, the revenue by the end of 5.5 years became much more than 70000. It was almost double my salary. Yeah, it was like 1.5 lakh, Like it was around that monthly income. So then it was a very easy decision for me. I mean, if you compare my two decisions, leaving the D.E Shaw job versus leaving the teaching job, leaving D.E shaw was a very easy decision. And I believe that I feel like I should have left earlier.

 

Siddhartha 16:39

And can you describe your journey, let’s say, I assume, in 2015, you are making 1.5 lakh rupees per month from GeeksforGeeks for each blog via advertising. So who are the first kind of people that you hired? And how will the team grow in the last seven years?

 

Sandeep 16:55

So initially, we hired four people. We were a team of five people. So there were three interns and one full time employee. And fortunately, I don’t know how things work, there’s some super power that makes things happen. What happened was, I was in this teaching job, and there was an employee, she also had to leave the job because her husband was being shifted to some other city. So she was okay to work with me even without any salary or at a very, very low salary. So I got a senior person, she had experience of teaching in multiple colleges. And since I was a teacher, I could get some top quality coders from the code itself, I knew who is a good coder who is good at coding. So that’s how we had four initial people, that one person she was a student and three interns.

 

Siddhartha 17:45

And what was your traffic in the first year of 2015.

 

Sandeep 17:50

So when we started GeeksforGeeks full time, I mean, I could immediately see the growth in terms of everything because I was giving it a lot more time. And DP, I don’t remember the exact traffic, but the people who were working with me, they were very, very passionate. And they varied like a lot of stuff. So initially, what used to happen at GeeksforGeeks is you can only read the content, these guys immediately built an online compiler where people could compile and run the code, they can experiment with the code. And this audit building a lot of features people could have to do and done less than a lot many other features started coming up.

 

Siddhartha 18:26

So from that revenue of 1.5 lakh rupees a month and your last year, financials GeeksforGeeks, revenue was 40 crores rupees a year, How did you travel this distance? Can you share more nuances? What were the challenges during this journey?

 

Sandeep 18:46

So, if you look at GeeksforGeeks business, we are mainly a content business. And I think this journey can help the aspiring people who are into the content business. So, initially what used to happen is, I used to write everything myself for a long, long time. And then, students started sharing their interview experiences, they started sharing these questions. This question was asked to me in a Microsoft interview, and they just used to send me raw code which was working. So what I used to do, I used to refine that code used to add comments to it and used to publish it. So initially, I was doing most of the stuff. And I remember, in 2015, when I started, I used to check my server every now and then like, so I used to check it before I slept at night and when I woke up. And I have to check it every half an hour.

 

So this is how my initial journey was, when I started full time. And after writing the content myself and reading the content myself, we started having people who were reviewing the content instead of me doing it. And then we started building a platform where people could write the content also. So we started the journey as an individual contributor to a crowdsource platform where anybody can come and write the content. And that’s how our business functions today, students can come and write articles on their topics. And once they write two articles, they get an offer letter from us. And then they get work from home internship certificates, and whatever they publish on GeeksforGeeks, they get paid for everything. So initially started as an individual contributor, then had a team of reviewers. The review part also, we have crowdsourced now, most of the reviews that happen, they are happening through external reviewers only.

 

Siddhartha 20:27

And today, geeks for geeks with 22 million monthly active users, as you have shared earlier, would be the second largest coding website in the world of the Stack Overflow.

 

Sandeep 20:38

Yeah, we can say that. I mean, people just mentioned us everywhere. I mean, after Stack Overflow, I think GeeksforGeeks is the most mentioned platform on social media and everywhere.

 

Siddhartha 20:49

And what made you stick to it during this journey, because you could have thought from let’s say that let’s bring some other services also in the business, but you were very focused on only working on improving the content for coding. So where did you get that kind of focus from?

 

Sandeep 21:08

So you can say we are a bootstrapped company. So one thing is, we did not have any choice that we can do anything else too. Because if you’re building a business, it’s very important that you focus on one thing only. Because when you diversify into multiple things, without much money or without much resources, your existing business might also impact. So for a long, long time, we just built the content business. And once the content business became into autopilot mode, like people are writing the content, content writing is crowdsource, content reviewing is crowdsource. Then we started the courses business, around 2.5 years back, this went into autopilot mode, then we thought now we can do something else around coding. Because now we now have a lot of traffic around coding.

 

So we started building the process with lots of free courses. And now we have both live courses where experts come and teach online. And we also have self paced courses which are built by our team. And we have pre-recorded videos, we have practice questions, we have quiz questions and everything in a single course. So I would say, if you are an entrepreneur, make sure that you first bring your business into an autopilot mode, set up the processes, set up the rulebook, and once you feel like without your intervention is learning, then you can probably think of other businesses. This happened with us around 2.5 years back. So that’s when we started the course business. And we are currently even hustling in the course of business, we are trying to set up the processes, trying to understand where our cell base would work better or live would work better, or a hybrid would work better. And once this goes into an autopilot mode, then probably think of a third business.

 

Siddhartha 22:50

If you can share the revenue that you get from ads on the content business versus the revenue from courses.

 

Sandeep 22:58

So around 70% of the revenue comes from the ad business and around 30% comes from the courses business. But here it is, if you look at the two businesses, the ad revenue has very, very slow growth. Compared to other businesses, the content business has slowed growth, if you compare to other businesses like FinTech or maybe the courses business. The courses business in 2.5 years has grown really faster. And I strongly feel like within a year or two, it’ll also add revenue.

 

Siddhartha 23:29

And why do you think ad revenue for content even when 22 million people are consuming it every month is so low in India?

 

Sandeep 23:26

In India basically the paying power is less. So the CPC and everything, all those things are low in India. But fortunately for us even we could reach this number because we had international traffic. And even the content creators who purely create for India, even leaving this number will be very difficult for them. For us, we have traffic, the traffic from US, China, UK and all the developed countries. That’s why we could even reach this level. But if you talk about other content businesses, which are purely for the Indian audience, it will be difficult even to these numbers.

 

Siddhartha 24:12

Sandeep, you were a passionate teacher, and a passionate content creator. Where did you learn the skills of being a CEO? Because your role is much more beyond that. You build a team of 250 people, you build processes, hire, maybe even fire some people, scale the revenue, focus on revenue. So how did you acquire these skills and if you can share with our audience, that being a content creator is one part but being a CEO for 250 people companies is a completely different ballgame.

 

Sandeep 24:47

Right and so what happened to me. I never wanted to be an entrepreneur in the first place. I just wanted to be a teacher. And my dream was to teach in an engineering college and generate part time revenue, and lead a good life. In fact, I thought of doing a PhD at a movement and thought of becoming a professor in some IIT. But when I saw the potential in GeeksforGeeks and the kind of traffic I saw and the kind of growth I saw, I strongly felt like the company needs more time of mine. And recently, I started completely moving into management. And these things I’ve learned over time, I’ve made many mistakes. I think the first hiring was a mistake. I had all three coders and one teacher, ideally should have a non tech person also in the team, the person who can manage sales, HR and the marketing part.

 

But initially, there was no non tech person, we were all tech people. And just this mistake, not only just this mistake made many mistakes, even now I made mistakes, and I learned from those mistakes, and then I’ll learn and grow. So that’s what the journey has been for me, like I made some mistakes, learn from them, and then improve with time. And as you said , managing a team of 250 people is definitely not easy. If you start a company, you can work by yourself for 18 hours, on content and code. But when you talk to so many people and manage so many people, it becomes tiring, at a certain time. But I’ve been learning that part and improving myself at times.

 

Siddhartha 26:18

And you share just before starting of the podcast, that on a daily basis, you have 30 to 35 interactions with different people in the team. One on one interactions. So, how do you manage that?

 

Sandeep 26:30

So right now what happens is I have a PA, and anybody can book a slot with my PA in the company. And we have an open door policy so anybody can walk into my cabin. And once the person books the slot, I reach that meeting, I talk to those people. Also, since we are not a funded company, we do not have very highly paid people, very highly experienced people that we can get from other companies. So most of the people in the company are very, very young. And these young people, they are very, very energetic, and they work really, really super hard. You just need to get them the vision, you just need to give them the direction.

 

So that’s what my role has become now. I just try to talk to people daily in the office, and just try to tell them like, why are we doing this? Why are you involved in this project? What is the motive you’re serving? What is the motive we’re serving as a company? And with time, once we have more and more senior people, I would love to reduce those number of meetings for sure. But that’s the situation as of now.

 

Siddhartha 27:34

So from being a teacher to content creator, now, your daily role is more being a communicator. You’re just communicating and selling the vision to the current employees. That’s been quite a transformation. And could you share, like, among these 250 people, how many of them are older than four or five years in the company.

 

Sandeep 27:59

There are many of them, the people who joined from the beginning, they have been here from that time. And fortunately, I thought I was a teacher. And most of the people who are at the senior level in the company. They were my students, they joined from that time, and the person who is leading the tech, the person who is leading the business development, they were my students at some point. And the person who was leading the courses content team, he was also my student.

 

So they joined here and after their BTech. And they have been here from that time. And we have a very, very strong bonding also with them, and it has been working great for us. And the attrition rate of the senior people is very, very low for the company. But I would say they just joined after the beating. And they just remained with us. Even the person who leads the content here was not my student. But he joined after BTech. And I think he has been there for 6-7 years now. So most of the senior people who are leading the teams are all very, very senior people.

 

Siddhartha 28:58

How do you inspire so much loyalty when you know your competition can offer them 2x 3x salary?

 

Sandeep 29:05

I think they have been involved from the beginning. And they are the people who have decided most of the things. And I can tell you for sure that many of these guys, they don’t even apply. They don’t even reply to the messages when they get from other companies or other competitors. They are so much into the company because they started at a very young age. And they built most of the stuff here. They did make a lot of decisions also in the company. So I strongly believe that many of them don’t apply to many other companies and they don’t even respond to the messages when they get some offers from companies.

 

Siddhartha 29:39

So you build a culture of very high ownership and accountability, where they own the decisions that they take. And there is a high feeling of ownership in the company that they built this company, right that’s very true actually. Most decisions are taken by them. And it doesn’t happen that people are told to do something. Everything is discussed with and tried to, even if I’m making a decision, but the one team, I try to discuss with other team heads that we’re making this decision in this team, for example, I currently manage the marketing team. So even whenever we make a big decision, we bring a big influencer on board or we sponsor a web series, I do discuss with other team ads and tell them like, this is what we’re trying to do, let me know your suggestions. So that’s why I do a lot of meetings and they become part of every decision making, even if it is of other

 

Sandeep 30:34

When your competition, for example, scaler, Newton School, they are also expanding the market. But when they put so much money, but they have raised on influencers, on other marketing activities, how do you think of competing, or if not competing, then growing at the same kind of pace that you’re growing, growing?

 

Siddhartha 30:55

In that video, we’re very fortunate, we have this very, very high traffic. So there was this tool by Amazon called Alexa. And according to this tool, our rank was 207 in the world, and 57, in India, when this tool stopped, recently stopped working, right. So this traffic gives us a lot of power, I mean, we get a lot of confidence, even if there are 100 companies who are trying to build in the same domain, we are going to stay here and our customer acquisition cost is going to be very, very low. And we have built this machine of generating the content. So this traffic is even going to grow more and more and more, it’s not going to go down. And if someone even tries to replicate that machine to generate the content is going to take many years because we have learned over 13 years to build that machine of content generation

 

Sandeep 31:47

And your acquisition of at least 22 million students per month on your website, has there been only organic? Or do you mix paid and organic, to bring that.

 

Siddhartha 32:00

So initially, when we had very little revenue, it was all organic. Now we do spend in marketing and customer equation. And the thing about these two pieces is one thing is your content, people do search something on Google, they come on the platform, they see the code, they consume it and deliver it. So as a company, you would like people to stay more on your platform, you would like them to engage you would like them to register on your platform so that they can consume more content and they can get personalized services. So the marketing spend that we do for acquiring the customers, we do it for the other things other than the content. Like we have a practice platform where we have practice problems where people have to register to practice coding. And then we have job portal where people can apply for jobs. So we try to get people on those platforms by expanding into marketing and other stuff. And

 

Unknown Speaker 32:51

what’s your your next few years vision for geeks for geeks, where it will be and where do you want it to be.

 

Sandeep 32:57

So as I said in the case studies, we have built a machine for content generation and this machine was mostly about coding. And now I am looking forward to use this machine and improving it so that we can generate the content in every domain. We’ve already started a school domain and published a lot of content in the school year trying to rebuild it also started in the newsroom in your pop you started publishing content in the news section we have a subdomain volunteers are working we are also trying to enter into other domains to better use this machine of content generation. So this is one part of the courses side again we would like to scale to every domain and have courses on every domain but they are again we have not we don’t have any processes very setup process rule books there. So they are just trying to set up the rule book trying to set up the processes so that we can scale it to different things.

 

Siddhartha 33:50

Thank you so much. And what It geeks for geeks become the first truly profitable public a tech company which is bootstrapped in India and you set a vision for other entrepreneurs that how they can over a long period of time with passion and consistency Build a Profitable tech right many people are today saying this model and tech are wrong is that monitor on so that I love and to my listeners you if you liked this episode, please do subscribe. I answered deep together, putting a lot of love and passion to make this episode happen. Thank you so much Andy for coming on the

 

 

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